About Us

ORIENTAL OUTWARD · MISSION STATEMENT

Our Core Values

Guided by our mission, driven by our vision, and anchored in our values, we are committed to taking Chinese brands to the world.

MISSION

Aggregate China's craftsmanship, light up the global market.

VISION

To become the world's leading service provider for Chinese brands going global.

VALUES

Win-win partnership creates the future.

POSITIONING

One-stop operator for the globalization of Chinese brands.

OUR JOURNEY

From Jinan to the World

2020

Company Founded

ORIENTAL OUTWARD LIMITED was registered in Jinan, launching the development of its cross-border trade service system.

2022

Vientiane Project Launched

The Vientiane China Hardware & Building Materials City commenced operations, recouping tens of millions in investment within 2 years and setting an industry benchmark.

2024

Serving 200+ Enterprises

Cumulatively served over 200 Chinese enterprises, establishing dual-core markets in Africa and Southeast Asia.

2025

Ethiopia Landing

Showroom renovation launched in the Addis Ababa economic zone of Ethiopia, with annual transaction volume exceeding USD 200 million.

GLOBAL FOOTPRINT

Across Four Continents, Walking Side by Side with Our Clients

From factory floors to overseas airports, every photo tells a story of going global.

Client Factory Tours · Visiting supplier factories with overseas clients.

Ethiopia Marketing Center Inaugurated

China-Ethiopia Team Photo · Addis Ababa (Local Team)

Team Departure · Oriental Outward takes Chinese brands to the world (overseas study tours).

Bangladesh Team Photo · Dhaka (Local Team)

GLOBAL PRESENCE

Focusing on Core Hubs in Developing Markets, Expanding Point by Point

Headquartered in Jinan, our supply chain network radiates worldwide, deeply cultivating every promising market.

Global market footprint
Ethiopia
● IN OPERATION
Showroom Area: 5,000 ㎡
  • Addis Ababa Future Economic Special Zone
  • Developed and operated by CCCC
  • Aggregates seasoned overseas partner resources
  • Adopts a full prepayment collection mechanism
ET Ethiopia BD Bangladesh ZA South Africa ZM Zambia EG Egypt TZ Tanzania SA Saudi Arabia IR Iran
COMPANY ENVIRONMENT

Headquarters & Factory — Two Wings, One Mission

From our Heze HQ to the factory, our team and production lines work hand-in-hand to deliver with confidence for global clients.

HEADQUARTERS

Heze Headquarters

The command center where operations, R&D, customer service and quality control converge.

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FACTORY

Factory

Production, QC and warehousing on the ground, controlling every item that leaves the dock.

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Win Together, Create the Future

Join us in bringing Chinese craftsmanship to global markets and lighting up the world with Oriental Outward.

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